Once the heel is flipped back up, the articulated midfoot strap – held down by exterior Flywire cables – can be wrapped around the back of the heel and achilles and is held down by the exposed adhesive fabric. How the Zoom UNVRS works is simple: the heel folds down entirely while magnets at the heel-loop and sole keep it in place for easy insertion. Today, the brand unveils the first FlyEase shoe built from the ground up called the Air Zoom UNVRS – a model that was heavily inspired by the insights of Lizzie Delle Donne, older sister to WNBA superstar Elena Delle Donne. Since 2015, Nike’s FlyEase movement has been offering footwear engineered with easy on/off capabilities, and we’ve seen it adapted on existing models from LeBron James’ Zoom Soldier line, the Pegasus running series, and more.
It’s pure motivation that promotes activity, even for those who live with disabling conditions. This encouraging battle cry, coined by brand founder Bill Bowerman, can be seen across Nike retail stores and billboards. The Nike Air Zoom UNVRS will be available on November 2019.“If you have a body, you are an athlete”. The shoe’s upper, which has the same Flyknit as the Nike Alphadunk, is engineered for durability. Underfoot is full-length, articulated Nike Air Zoom cushioning that provides quick responsiveness.
This function opens the shoe up so that it is quick and easy to put on and take off (wearers can efficiently slide the foot in and out with no hands). The shoe is also fortified by an articulated strap that engages Flywire cables to allow for a one-handed, two-motion customized and secure fit. The technology is an example of how, by designing more inclusively, Nike is creating solutions that benefit everyone. The Nike Air Zoom UNVRS radically redefines how players get into their shoes with a FlyEase technology built with a magnetized heel that folds down and connects to the midsole.
“Male, female, adult, people with disabilities - this shoe is going to work.” “I wanted to show that a professional athlete can wear it,” she says. Delle Donne, drawing insight from her sister, Lizzie, who lives with disabilities, was instrumental in assuring that these core attributes transferred into a high-performance basketball shoe.
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